Small Cost Open Source: With Magento, there is very little set-up and running costs. Although there are some original set up costs that includes domain registration, hosting, custom theme development and extensions costs, the benefits after this is a very high ROI in comparison to the setup cost. Developers can download copy and modify Magento, as the source code will always be generously available. The community continues to evolve and develop new features, because it is open source software and the community uses the same OSL 3.0 license for Magento. This open source software lowers business costs, while maintaining a high level of quality.
Effortless Customer communication: With the help of Magento, customer interaction and customer services can be perform very easily. Magento provides great customer satisfaction because of its important features like account creation, customised form, different language options and currency conversion.
Magento is User Friendly: Magento is a user friendly eCommerce solution. Merchants can easily create catalogues, add product images, review products, manage inventory, orders, shipments and set different payment methods.
Magento is SEO friendly: In Magento, we can easily optimize any website because it is very SEO friendly. We can also incorporate Google Analytics for web traffic analysis and also to find out customer behavior for the site. The reporting part is also good as it provides admin the dashboard for the report overview.
Advertising and Promotional tools: There are many great advertising and promotional options with Magento like Up Sell and Cross Sell to boost order values. Along with this, it has flexible pricing options which also generate great leads in marketing and sales.
Themes and Add-ons: There are many Magento themes accessible online for web development. The web layouts and functional add-ons can be installed without any hassle as Magento is less complex compared to other eCommerce solutions.
Magento e-commerce development is trust by the world's foremost brands and has over 100,000 merchants using it. It is used for creating small, medium and large stores and is constantly updated and upgraded, offering many tools and features to help make websites noticeable in the continuously growing online market. This is why many online businesses choose Magento for their e-commerce store development.
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