One cannot overstate the importance of this phone. This, the BlackBerry Z10, is the device upon which the fate of BlackBerry (formerly Research in Motion) hangs. That's not to say that the company will disappear if the Z10 -- and the BlackBerry 10 OS that it contains -- is not a mass-market success. But if this phone does not do its job of extending the reach of the 'Berry OS beyond those die-hard loyalists who have clung on to their Bolds and Torches and Storms, it's safe to say that BlackBerry is in for some very hard times.
The company hasn't exactly bet the proverbial farm on this BB10 release, but with massive financial losses tempered only by job cuts, plus an absolutely tectonic shift among the executive leadership and corporate culture architected by CEO and President Thorsten Heins, the phrase "make or break" feels pretty apt. So, then, is this the phone that's good enough to woo buyers away from the Galaxy S III or the iPhone 5 or any of the other delicious devices on the other platforms? The short answer is that no, as of now it isn't quite -- but of course it's a lot more complicated than that. Join us as we explore.
Filed under: Cellphones, Mobile, RIM
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/745Y3M5c5M8/
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